Scholarly is a professional social network passionate about creating more opportunities for the younger generation (Gen-Z’s) to thrive. They needed a remarkable visual presence that could capture the attention of the youngsters, creatively projecting the brand’s vision for maximum impact. Our goal was to position scholarly as a community that not only encouraged but also enhanced collaboration among fields and across different skill levels, backgrounds, and ways of thinking. By using a bright, strong colour palette and custom illustrations that emphasized the collaborative nature of Scholarly, we were able to achieve a recognizable look and feel that strongly resonated with our target audience.